When your users have a smartphone with them all the time, you begin thinking of ways to deepen your engagement with them. Suddenly, scenarios like these are not so far-fetched:
- Sending your loyal fans at a game a notification for a free drink with the purchase of a meal at the concession stand nearest their seat.
- Delivering multimedia content to patrons in the main gallery of your art museum, describing the works of art closest to them and suggesting other pieces of likely interest
- Presenting different signage and advertisements to tourists passing a digital kiosk depending on their interests
What does it take to get to this level of engagement? How can you learn enough about your users to send them timely, relevant information they can use?
The Gimbal™ Context Aware Platform, a product of Qualcomm Retail Solutions, Inc., offers brands, retailers and developers an all-in-one context-awareness platform for upping their game and deepening engagement with customers through their mobile devices.
Advantages of Gimbal – new white paper
We’ve just published a new white paper, The Gimbal Context-Aware Platform – Digital Insights into the Physical World. In it, you’ll find a module-by-module introduction on getting started with both the Gimbal platform and context-awareness.
You’ll also find explanations on how to use Gimbal proximity beacons for deeper engagement in physical, retail settings. Gimbal proximity beacons have been designed and certified by Qualcomm Retail Solutions, Inc. to meet Apple performance standards to support apps running on iPhone, iPad, or iPod touch that incorporate the iBeacon™ protocol.
Whether you’re ready to implement Gimbal or you want to learn what goes into context-aware mobile apps, I think you’ll find the white paper worthwhile.
- Read our white paper, The Gimbal Context-Aware Platform – Digital Insights into the Physical World.
- Create your own account in Gimbal Manager. Register at manager.gimbal.com and take Gimbal for a test drive. The white paper follows the same flow as Gimbal Manager so you can easily see how to fit context-awareness into your own development landscape.